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Ford Celebrates 20 Years As Official UEFA Champions League Partner; New B-Max Opens Doors For Trophy Parade
UEFA has been parading the Champions League trophy aboard a B-MAX on a tour of Munich this month. Ford’s new Easy Access Door System has made the B-MAX a perfect car for the job, with its hinged front doors, sliding rear doors, and integrated central body pillars.
The all-new Ford B-MAX has featured prominently on match-day advertising hoardings in stadiums around Europe for quarter-final and semi-final matches this season.
“The UEFA Champions League Final is the best of the best in terms of club football and it is the perfect place to showcase the ingenious B-MAX,” said Roelant de Waard, vice president, marketing, sales and service, Ford of Europe.
Fans have experienced the Ford B-MAX’s class-leading access in a unique penalty challenge at the UEFA Champions Festival in the Olympiapark, Munich. Hawkeye technology has been used to track the power and precision of shots aimed through a B-MAX logo that replicates the model’s class-leading 1.5m door opening.
More than 200 Ford vehicles, including the Ford S-MAX, Ford Galaxy and Ford Transit, play a key role transporting UEFA officials and guests around Munich in the build-up to the final between FC Bayern Munich and Chelsea FC, at the Fussball Arena, FC Bayern Munich’s home stadium.
Ford is the longest-standing official partner of the UEFA Champions League, having supported the tournament since its inaugural 1992-1993 season. As the official vehicle supplier, Ford has provided more than 900 vehicles during the season.
- Ford celebrates 20 years as official partner of UEFA Champions League; ingenious B-MAX parades trophy and offers unique penalty challenge
- More than 200 Ford vehicles to help European football’s most prestigious club tournament run smoothly, transporting officials and VIP guests to the UEFA Champions League Final