Is the reception lukewarm? I would think that the Ecosport would be of interest to people living in cities, since it's smaller than the average SUV and seems to be made for city driving. Maybe Ford needs to up the advertising and cater it to the city driver.
With further work I'm sure Ford will upgrade the EcoSport as people start requesting features. I think perhaps they need to remember that it is a crossover of the Fiesta and a SUV. So it will have some features of an SUV but still drive like a car.
I think they've done a lot to try and cut costs and reduce the price to the consumer but that means a lack of a lot of features a lot of people want. Ford should have probably spent some more time improving the packages offered, at least for the consumers who will want more premium features added on.
The thing is they aren't taking into consideration the price of the car. It it had a super expensive price tag then sure, I wouldn't be convinced either. But when you take a look at the price tag and then take a look at what you get, I think you get a lot of value for your money!
They want more luxury features at this price? Quite ridiculous isn't it? The car doesn't belong in that segment and if they do want extra features like that it'll belong in a higher segment, and then they'll say it doesn't match up to the power of proper SUVs.
I think some magazines are a bit too tough on vehicles. I get that they aren't supposed to be super easy on their reviews, but some of them point out "flaws" that don't seem like flaws to me at all. It's kind of irritating.